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Louis Tomlinson

In the s, a group of boys on a British reality show became modern pop messiahs. Their success was built on an innovative blueprint of international support on social media, writes Douglas Greenwood. The Independent employs reporters around the world to bring you truly independent journalism. They were chosen for their singing ability, sure, but just as important were their bankable good looks and cheeky sensibilities. Somehow, One Direction only finished third — but as an army of online fans assembled and grew around them, the boyband became the first of their kind to have their enormous legacy documented in real time.

The dating website Zoosk has been ordered to ensure it places its ads appropriately after they appeared on an app for young fans of One Direction.

On September 30, , the One Direction Twitter account tweeted that the band had “big news” to announce on October 2, . A week later, it was revealed via Niall ‘s official Twitter account that the band would broadcast a livestream called 1D Day. A YouTube video from the band explained they wanted to “give back to the fans”. Niall explained they would be hosting a seven hour livestream, which would include celebrity guests, special features and fans had the chance to suggest ideas for the show.

It was confirmed the show would be “seven hours long, live and “just us”. The live stream would also feature “exclusive behind the scenes footage” of the band, “brand new album tracks” would be heard, “world record attempts” would be made, and many more special guests would appear. One Direction’s official website announced “wherever you are — there will be something you can do to take part”. Most of the challenges were the same worldwide, but some special challenges were held in certain countries such as Ireland, India and Turkey.

If you could make anything for the guys — what would it be? An item they could use on stage? Something to improve their time on the tour bus? Or how about a product just for the One Direction fans? Whatever your idea — we want to hear it!